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Henri's Bakery is a landmark to historic Buckhead in Atlanta, Georgia. I reimagined their branding during Studio 2 in Spring 2015 to give Henri's a modern yet traditional new identity that would appeal to long time fans and new customers alike. The system includes a modular combination mark featuring three colors and three baking utensils. I then created a pattern from the elements and applied the branding to stationery, packaging, promotional items, and even their storefront and vehicles.
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